Under promise and over deliver, right?
You’ve heard that term your entire career if you’re in sales. While that saying is a cliche for a reason it can seriously damage your ability to close the sale or could easily put you out of business.
People struggle with learning how to set proper expectations in their business and it ALWAYS comes back to bite them in the @ss.
We go over some of our recent experiences with this and some of our best practices when we set expectations with our clients, referral partners, lenders, contractors, etc.